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PlattForm announces alumnus Patrick Donoghue as CFO

PlattForm announces alumnus Patrick Donoghue as CFO

PlattForm, a leading provider of comprehensive marketing and enrollment solutions to colleges and universities worldwide, has announced the hiring of Patrick Donoghue as Chief Financial Officer.

“Patrick’s background and experience make him a perfect fit to help drive the strategic direction of the business from an operational standpoint,” said PlattForm CEO Steve Fireng.

Donoghue brings 25 years of corporate finance, strategy and executive leadership to this role. Most recently, he was CFO at Pearson Embanet, which provides resources for academic institutions to finance, launch, market and support successful online programs.

Previously, Donoghue held various senior finance roles at CCC Information Services Inc., Anheuser-Busch and Kraft Foods.

“I’m excited for this opportunity to take part in shaping the future of the company as we broaden PlattForm’s services through both organic growth and acquisitions to better serve universities and students. Not only is education an important industry, but at the end of the day, we’re helping people achieve their life goals,” said Donoghue.

Donoghue received a Master’s degree in business administration from The University of Chicago Booth School of Business and a Bachelor of Arts degree in economics from the University of Illinois at Urbana-Champaign.

For more information, please contact Dani Damaske, Communications Specialist, at Dani.Damaske(at)PlattForm(dot)com or 913.254.6074.

About PlattForm
Since 1989, PlattForm (PlattForm.com) has set the standard of excellence in marketing and enrollment solutions for colleges and universities worldwide. Headquartered in Kansas City, the firm boasts an internal staff of more than 550 industry experts. Forming partnerships with higher education institutions of all types, PlattForm provides optimal marketing performance through AttriBrandTM, a proprietary approach that integrates research, creative and channel-agnostic media planning with multichannel analytics and attribution. PlattForm’s Academic Program Management (APM) suite of services represents a closer collaboration for enhanced student outcomes, spanning the entire educational journey from students’ first awareness of an institution to enrollment through graduation and career planning. PlattForm is a portfolio company of Sterling Partners, a Chicago-based, growth-oriented investment firm with more than $5 billion in assets under management. A global company, PlattForm has offices located throughout the United States and in Canada, the United Kingdom and Australia.

Press release via PR Web.

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